As we mentioned earlier, marketing is an integral part of business that almost every company relies on to succeed. Whether you are talking about product marketing, brand marketing, or media marketing, everyone has it in them somewhere.
Most people start developing their marketing skills as a kid when they create fun pictures or designs using markers and paper. Then later high school when advertisements teach you how to use Photoshop and other graphic design software!
But what if you could learn more advanced ways to market products? What if you could get educated in the field so you can be a leader in your industry? This is possible at most universities around the world, and even some community colleges here in America!
Business administration is one of the many fields that focus heavily on educating students about marketing. Some courses may go by another name like advertising, marketing management, or corporate communications, but all of these majors have similar content and lessons for aspiring marketers.
A degree in business administration will not only help you become a successful entrepreneur or employee at a large corporation, but also open up opportunities for you in the field of marketing.
No, business marketing is a tough job market
Even if you are passionate about marketing, it can be difficult to make it as a career. More than that, there are not many opportunities available unless you are very well connected or have tons of money to advertise for companies.
Businesses look at your degree, employment history, and advertising campaigns to determine if they will hire you. If you do not have any experience, this may be a hurdle in getting started.
Experience is key when looking for jobs! Hiring managers look at past employers and positions to see if someone with no experience could perform their duties effectively. This takes some work to find mentors who can teach you the ropes and the tools needed to succeed.
Yes, there are many opportunities in business marketing
Being involved in marketing is definitely a way to make some money! There are now more ways than ever to market your product or service- through social media, advertisements, blogs, and flyers.
Businesses need to advertise to get exposure so that they can increase their customer base and income. Marketing professionals work with different departments within an organization to help promote the company’s products and services.
Some of the most common positions include: advertising manager, brand strategist, content creator, event coordinator, graphic designer, sales associate, website developer, etc.
There are also individuals who take advantage of marketing by writing about businesses and products for free to gain popularity and recognition. This is called influencer marketing and it is very popular these days.
No, there are many competitors
Even though business marketing is considered an integral part of most companies’ success, it can sometimes feel like chasing your tail. More and more brands seem to be replacing their traditional advertising with online advertisements or sponsored content.
By throwing money at the problem, this approach seems logical, but it may not help you for long. The ever-increasing competition in the marketplace means that if you don’t keep up by investing in new ways to reach out to customers, someone else will.
As much as we would all love to work for no one but ourselves, that isn’t practical when businesses need to make profits to survive. They must market themselves to draw in clients.
There are several reasons why spending time doing business marketing is a poor use of your time. Here are some examples and ideas that could apply to you.
Yes, it is important to have a marketing manager partner
As mentioned before, staying in business means having a solid understanding of how to market your company. If you are not able to do this, or if your colleagues cannot help you coordinate these campaigns, then there can be trouble for your company.
Businesses need to get their name out there!
They will not survive without it. Therefore, whether you are an accountant that needs to be known, or a construction firm looking to grow, marketing is something that every professional should know about.
It is also very lucrative career path as people will always look to spend money to promote what products and services companies offer. Plus, there are many ways to go about marketing so it does not feel like it is ‘out-of-the-box’.
Making yourself available via social media sites and keeping up with new trends is a good way to stay in the game.
No, you do not need a marketing manager partner
Many people get involved in business marketing as a career choice but they quickly realize that it is not for them. Why? Because this career does not exist!
Business marketers are never actually given the task of marketing a product or service. The media gives the marketer an area to play within these constraints by creating their own term — something with “marketing” attached to it.
This term includes things like advertising, branding, public relations, sales promotion, and so on. All of these areas are considered part of business marketing.
However, none of these parts require having a position as a marketing manager or even a degree in marketing to work under. This is another reason why this career cannot exist in the workplace – there is no formal title for what we all know about!
We would just use the word ‘marketer’ because we mean someone who markets products and services.
Yes, it is important to have good marketing skills
As mentioned before, staying in business requires having solid marketing strategies and materials to promote your company. Yours can include things like creating online advertisements or blogs that talk about your product or service, finding ways to spread word of mouth about your company, hosting events or giveaways for customers, etc.
Businesses spend lots of money trying to get people into their stores or using their services, so they need to make an attractive offer to draw attention. If you are not sure what types of marketing strategies work, try experimenting!
There are many free resources available to learn from.
No, you do not need marketing skills
Even if you have no experience in marketer or even know what social media is, that’s okay! There are many ways to make money online without having any formal training in marketing. All it takes is being creative and knowing how to put information out there for others to find and interact with.
Many people start their own businesses by creating products or services they want to use themselves. For example, someone might create an app because they enjoy using their phone very much so they wanted to have one place to store all of their favorite songs. Or maybe someone made their own clothing line due to love of fashion.
These things were done largely through advertisements. People who have the product or service advertise it on billboards, websites, and other outlets to get more business. It is totally possible to go into this field as a beginner without any formal marketing education but you must be willing to learn.
The internet is a vast space full of resources designed to teach you about different areas. You can read books, watch videos, and take courses via webinar, mobile app, or desktop software.
Yes, you need to get your business registered with the government
As we mentioned before, marketing is an integral part of running any business. Whether it’s advertising online or offline, creating good advertisements that appeal to potential customers, arranging meetings and presentations, etc., all of these things play important roles in growing your business.
Most people agree that having a well-known brand can help bring in new customers, but what happens once they are attracted to your product? How will you keep them coming back if there isn’t much interaction with shareholders/owners?
This is where marketing as a career comes into play. Because marketers spend time interacting with other members of the company, they earn a higher salary than those who aren’t too familiar with the workings of businesses.
And while some may think that being involved in marketing is only for wealthy individuals, this couldn’t be further from the truth. Many small businesses begin their journey towards growth via marketing, and even though they may not have large amounts of money, they are able to contribute financially to the success of their company.